Cookies Policy

Last Updated: November 2025

Company Name: UK FREEZ SOLUTION LTD

Registered Office: 51 Menin Road, Birmingham, England, B13 0TU.

Website: www.ukfreezsolutions.co.uk

Contact Email: info@ukfreezsolutions.co.uk

1. Introduction

This Cookies Policy explains how UK Freez Solutions Birmingham (“we,” “our,” or “us”) uses cookies and other similar tracking technologies on our website at www.ukfreezsolutions.co.uk. Our objective is to provide you with clear, transparent information about what cookies are, how we use them, and what rights you have as a visitor to our site.

As a trusted provider of commercial refrigeration services, cold room installation, and air conditioning installation in Birmingham, we understand the importance of maintaining both operational functionality and user privacy. Our Cookies Policy is part of our broader commitment to legal compliance, digital ethics, and providing an accessible, user-centric experience across all devices and platforms.

Whether you’re a homeowner researching air conditioning solutions or a commercial facility manager exploring cold room upgrades, we ensure our website collects and processes data through cookies with full transparency.

By accessing or continuing to browse our site, you consent to the use of cookies as described in this policy. If you wish to opt out, you can manage your cookie settings at any time (see section 7).

2. What Are Cookies?

Cookies are small data files stored on your device (computer, smartphone, tablet) by websites you visit. They are used to record information about your browsing activity and preferences, making future visits to a site more efficient and personalised.

Cookie Classifications:

• First-party cookies: Set directly by the website you’re visiting.
• Third-party cookies: Set by domains other than the one you’re visiting (e.g., Google, Facebook).
• Session cookies: Temporary cookies are deleted when you close your browser.
• Persistent cookies: Stored on your device for a set period (e.g., 30 days, 1 year) to retain preferences across sessions.

Cookies do not typically contain personally identifiable information (PII), but the information they collect may be linked to you if combined with other data.

3. Why We Use Cookies

Cookies help us deliver a faster, more responsive, and tailored experience. The main reasons we use cookies at UK Freez Solutions Birmingham include:

1. Ensuring essential website functionality such as navigation, security, and form submissions.
2. Monitoring website performance to detect technical issues and user trends.
3. Understanding user preferences, like service types, frequently viewed or your preferred location.
4. Customising marketing and advertising based on user interests (only with your permission).
5. Enhancing accessibility for users with different browsers, devices, and screen sizes.

Cookies support our efforts to maintain a website that reflects our brand promise: trusted, technically reliable, and user-focused.

4. Types of Cookies We Use

To provide a comprehensive overview, we’ve grouped cookies into the following categories:

A. Strictly Necessary Cookies

Required for the basic functioning of the site. Without them, core features such as page navigation, secure login, or quote submission forms would not work.

Examples:

• Authenticating user sessions
• Enabling secure form entries
• Preserving visitor inputs across pages

B. Performance and Analytics Cookies

These help us understand how users interact with our site. We use this data to analyse traffic sources, bounce rates, and content effectiveness.

Examples:

• Google Analytics cookies (_ga, _gid, _gat)
• Session tracking cookies
• Heatmap or scroll behaviour monitoring tools (if used)

C. Functional Cookies

Enhance your experience by remembering the choices you make during your visit.

Examples:

• Auto-filling contact forms
• Saving your preferred service type or city
• Remembering you’ve already dismissed the cookie banner

D. Advertising and Targeting Cookies

Used for displaying relevant advertisements and tracking the performance of digital campaigns. These are only deployed with your express consent.

Examples:

• Facebook Pixel (fr)
• Google Ads remarketing tags
• LinkedIn Insight Tag (li_gc)

E. Social Media Integration Cookies

Enable content sharing via platforms like Facebook, LinkedIn, WhatsApp, and Instagram. These third parties may track your activity beyond our website.

Examples:

• Share buttons
• Embedded feeds

5. Specific Cookies and Retention Periods

We update this list periodically to reflect cookies currently in use on www.ukfreezsolutions.co.uk.

Cookie Name	Type	Purpose	Retention
_ga	Analytics	Distinguishes website visitors	2 years
_gid	Analytics	Tracks user journey through the site	24 hours
_gat	Performance	Limits request rate to improve speed	1 minute
PHPSESSID	Necessary	Manages session data across pages	Session-only
cookie_consent	Functional	Saves user’s cookie settings	1 year
fr	Advertising	Enables Facebook ad targeting	3 months
li_gc	Marketing	Tracks LinkedIn campaign performance	6 months

Note: Some cookies may be introduced temporarily for A/B testing, landing page analysis, or integrations with third-party tools.

6. How We Obtain and Record Consent

We comply with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR by using a banner or pop-up on your first visit that:

• Clearly states that we use cookies
• Offers options to accept, reject, or customise cookies
• Stores your preferences in a dedicated cookie (cookie_consent)

Once you make your selection, your preferences are remembered for up to 12 months unless you clear your browser cookies or revisit the cookie management tool on our site.

7. Managing Your Cookie Preferences

You have complete control over how cookies operate on your device. At any time, you can:

• Modify your preferences via our cookie settings panel
• Adjust your browser settings to block or delete cookies
• Use incognito/private mode for temporary browsing without persistent cookies

Popular Browsers:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Preferences → Privacy & Security → Cookies and Site Data
• Edge: Settings → Site Permissions → Cookies and site data
• Safari: Preferences → Privacy → Manage Website Data

Note: Blocking essential cookies may impair core website functionality, such as form submissions or secure login sessions.

8. Third-Party Cookies and External Providers

We integrate services from trusted partners who may place cookies for legitimate operational or advertising purposes. These include:

• Google LLC (Analytics, Ads)
• Meta Platforms Inc. (Facebook Pixel)
• LinkedIn Corporation (Insight Tag)
• YouTube or Vimeo (Video embedding)

We ensure all partners follow GDPR-compliant practices. For full control over third-party cookies, you may need to manage settings on those platforms individually.

9. Analytics and Behavioural Tracking Tools

A. Google Analytics

This industry-standard tool provides non-personal insights into how users interact with our website. It uses cookies to:

• Count page views
• Track click-through rates
• Monitor visitor flow

All IP addresses are anonymised before processing, and data is stored securely in accordance with Google’s terms.

B. Meta/Facebook Pixel

This enables us to display personalised ads on Facebook and Instagram based on your prior engagement with our website. It helps in measuring ad effectiveness and building custom audiences.

C. LinkedIn Insight Tag

Useful for business-to-business advertising and visitor analysis in the professional services sector.

10. Information Captured by Cookies

Cookies may gather anonymised data such as:

• Device type and screen resolution
• Operating system and browser version
• Geographical region (based on IP)
• Navigation history, entry and exit pages
• Button clicks and time spent on individual sections

This data is not linked to your name, email, or address unless you complete a form on our site.

11. Data Security Measures

To protect cookie-derived data:

• We use HTTPS/SSL encryption on all pages
• Access is restricted through role-based permissions
• Data is stored in secure UK or EU data centres
• We regularly audit cookies for necessity and scope

12. Data Sharing and Minimisation

We only share cookie-collected data when:

• Required by third-party analytics or advertising partners
• Legally obligated (e.g., investigation of fraud)

We do not:

• Sell data to advertisers
• Use cookies for unethical profiling
• Allow unverified third-party trackers

13. Your Rights Under Data Protection Law

Under the UK GDPR, you have the right to:

1. Access: Request a summary of cookie data associated with your session.
2. Rectification: Correct any preferences stored by cookies.
3. Erasure: Request that cookie data be deleted.
4. Restriction: Prevent further use of certain cookie data.
5. Portability: Obtain cookie preference logs in a readable format.
6. Withdraw Consent: Change your cookie choices anytime via our settings tool.

To exercise these rights, email info@ukfreezsolutions.co.uk with the subject “Cookie Data Request.”

14. Cookies Policy Updates

We update our Cookies Policy at least once every 12 months or whenever there is a significant change in:

• UK legislation
• New tracking technologies
• Website infrastructure or analytics providers

Changes will be documented clearly at the top of this page, and users may receive notifications via banners or pop-ups.

15. Contact Us

For further clarification on our cookie practices, you may reach us via:

UK FREEZ SOLUTION LTD

Email: info@ukfreezsolutions.co.uk

Address: 51 Menin Road, Birmingham, England, B13 0TU.

Phone: +44 121 798 2495

Website: www.ukfreezsolutions.co.uk

16. Legal Compliance

Our use of cookies and tracking technology aligns with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR)
• ICO (Information Commissioner’s Office) guidelines

We regularly audit our cookie practices to remain in full compliance with applicable data protection laws.

17. Summary

Cookies are a valuable tool that helps us improve the experience, safety, and relevance of our website. At UK Freez Solutions Birmingham, our goal is to use cookies ethically, transparently, and only when they contribute to operational improvement or user benefit.

As a leading refrigeration and air conditioning company in the West Midlands, we remain committed to protecting your privacy while delivering industry-leading digital convenience.